The classic Bleu is reimagined with a deeper, woodier, and leather-tinged take that feels firmly modern.

When <a href="https://www.hommessingapore.com/style/kendrick-lamar-chanel-new-brand-ambassador-eyewear-fashion-celebrity-news" title="Kendrick Lamar Is Chanel&rsquo;s Newest Brand Ambassador" target="_blank" rel="noopener">Chanel</a> first introduced Bleu de Chanel in 2010, it quickly became a modern men&rsquo;s fragrance staple: clean, versatile, and confident without trying too hard. Now, fifteen years on, the house is introducing L&rsquo;Exclusif, a deeper, woodier interpretation that doesn&rsquo;t replace the original but sharpens its edge.
For this launch, Chanel swapped last year&rsquo;s cinematic spectacle with Chalamet and Martin Scorsese for something more intimate. The actor sits down with Olivier Polge, Chanel&rsquo;s master perfumer, in what feels less like a marketing pitch and more like an inside look at how a classic evolves. The conversation zeroes in on the fragrance&rsquo;s shift toward denser, more textured notes while keeping its recognizable core.

Polge explains that this version leans harder into cedar: drier, sharper, almost mineral in feel. It&rsquo;s paired with warm, ambery undertones and a subtle leather accent, giving the scent a tactile quality that wasn&rsquo;t there before. Chalamet, for his part, says it&rsquo;s the cedar that stands out most to him, describing it as grounded and enduring without being heavy-handed.
That balance is intentional. Polge notes that men&rsquo;s fragrance tastes have changed, moving away from bright, fleeting freshness toward richer compositions that leave a longer impression. L&rsquo;Exclusif delivers that, adding depth without tipping into overpowering territory. It&rsquo;s a scent designed to be noticed up close, not announced across a room.
L&rsquo;Exclusif feels like Bleu de Chanel in a sharper suit&mdash;same effortless appeal, just with more structure and presence. It&rsquo;s a reminder that even a bestseller can evolve with its audience.

Timothée Chalamet Fronts New Bleu de Chanel L’Exclusif Fragrance Campaign 

L'OFFICIEL HOMMES SINGAPORE — August 2025

L'OFFICIEL HOMMES SINGAPORE — June/July 2025

L'OFFICIEL HOMMES SINGAPORE — May 2025

Timothée Chalamet Fronts New Bleu de Chanel L’Exclusif Fragrance Campaign

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