The expanded boutique houses a monumental Wall of Parts showcasing all the components of the signature Zeitwerk calibre.
The global ambassador’s visit to the watchmaker’s high-tech ceramic lab led to a limited edition True Square Open Heart bearing his name.
We sit down with the American visual artist to chat about his wet 'n' wild wristwatch, the MP-17 Arsham Splash.
The world's oldest manufacture celebrates its 270th anniversary with The Quest: 270 years of seeking excellence.
Every line, every surface, every proportion of this watch is pared down to reveal the hours and minutes in their purest form.
How A. Lange & Söhne continues to shape Saxon precision timekeeping with its philosophy of restraint and uncompromising craft.
At the F1 The Movie premiere in Times Square, IWC watches made a statement both on and off the screen. Here are the standout timepieces that turned heads on the red carpet.
Tissot, TAG Heuer and Seiko take a shine to this eco-friendly technology with their latest timepieces.
The Swiss watchmaker accelerates into pole position with F1, the upcoming Formula 1 racing feature starring Brad Pitt and Damson Idris.
Combining ergonomic design and cutting-edge materials, this wristwatch is an icon of modern futurism.
The new designation denotes the the most accurate Spring Drive yet, with an annual deviation of just 20 seconds.
The square watch is here to stay
Aaron Taylor-Johnson joins Omega as its newest ambassador, celebrating the partnership in Switzerland while exploring the brand’s watchmaking legacy.
The British Industrial Designer brings his graphic touch to Ceramos, casting it in brilliant yellow gold.
The watch serves up a Bronze Gold case with plenty of attitude.
The camera brand continues to build its watch portfolio with the ZM 12, an even greater expression of Leica design.
Sixteen years after its debut, the stylish spinning cubes dazzle once again in a new streamlined case.
An original display where the moon and Mars revolve around the Earth to tell the time.
Inspired by Formula 1 engineering, the watch pairs lightweight titanium with bold Petronas green.
TAG Heuer, Hublot and Zenith strengthen their existing icons at the sixth edition of the annual showcase.
A superb way to kick off the Manufacture's 270th anniversary.
Drawing design inspirations from the Chinese zodiac in creating these stunning new timepieces.
New men’s timepieces for 2024—from classic steel stalwarts to models incorporating novel hues, such as navy and chocolate—push all the right buttons.
The iconic Swiss watchmaker and contemporary artist will seemingly redefine what it means to wear art on your wrist.
With a new flyback chronograph movement, mountain motif skeleton dial, and cool purple styling, this watch is peak performance and style.
