The South Korean musician just made a major fashion move.

S.Coups, leader of K-pop sensation <a href="https://www.hommessingapore.com/style/every-piece-diesel-seventeen-hoshi-capsule-collection-collaboration-fashion-k-pop-news" title="Diesel Collabs with SEVENTEEN's Hoshi For Exclusive Capsule Collection" target="_blank" rel="noopener">SEVENTEEN</a>, has officially joined the BOSS family as its newest global ambassador. Known for his commanding stage presence and sharp sense of style, the artist will front upcoming <a href="https://www.hommessingapore.com/style/boss-fashion-show-spring-summer-2025-collection-mew-suppasit-mfw" title="Mew Suppasit Walks the Runway at BOSS's Spring/Summer 2025 Show in Milan" target="_blank" rel="noopener">BOSS</a> campaigns and appear in signature looks at events. The announcement comes just ahead of <a href="https://www.hommessingapore.com/style/seventeen-mingyu-first-advertising-campaign-calvin-klein-fall-2024-photos-fashion-celebrity" title="SEVENTEEN's Mingyu Stars in Calvin Klein's Fall 2024 for the First Time" target="_blank" rel="noopener">SEVENTEEN</a>&rsquo;s 10th anniversary and their highly anticipated comeback in May.
&ldquo;I&rsquo;m incredibly honoured to join <a href="https://www.hommessingapore.com/style/lee-min-ho-boss-fall-winter-2023-campaign-maluma-gigi-hadid-suki-waterhouse-celebrity-fashion" title="Lee Min-ho, Maluma and More Front BOSS' Star-studded Fall/Winter 2023 Campaign" target="_blank" rel="noopener">BOSS</a> as a global brand ambassador. To me, BOSS represents the ultimate in style, elegance, and self-determination. These are values that resonate deeply with me and help to drive my success in my musical career. I look forward to bringing my energy and love of fashion to this exciting collaboration. I can&rsquo;t wait to wear iconic BOSS looks, and connect with fans and audiences worldwide through BOSS campaigns and events,&rdquo; said S.Coups in an official statement.

While he's no stranger to the fashion spotlight, the partnership marks a new chapter in S.Coups&rsquo; evolving presence in the industry. &ldquo;Known for his outstanding leadership and sophisticated style, S.Coups brings a bold presence both on and off the stage &mdash; setting the tone for a powerful synergy with BOSS,&rdquo; the brand noted.
It&rsquo;s a perfect pairing, if there ever was one. S.Coups has solidified his place as a force in both music and fashion, and BOSS continues to align itself with global figures who move culture forward. A true power move for both S.Coups and BOSS.

Image courtesy of BOSS

SEVENTEEN's S.Coups Is BOSS' New Brand Ambassador

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SEVENTEEN's S.Coups Is BOSS' New Brand Ambassador

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