The Chinese actor embarks on this new journey with the final chapter of the 19 Degree Lite global campaign.

Following the opening of their Shanghai flagship store in July, <a href="https://www.hommessingapore.com/living/tumi-50-year-anniversary-gold-ccapsule-collection-travel-luggages-limited-edition" target="_blank" rel="noopener">TUMI</a> welcomes <a href="https://www.hommessingapore.com/style/ding-yuxi-versace-brand-ambassador-chinese-actor-celebrity-fashion-news" target="_blank" rel="noopener">Chinese actor</a> Wei Daxun as their newest Asia-Pacific Brand Ambassador. Known for his fun-loving persona on Chinese television dramas and variety shows, the star even trended for a moment when he portrayed a more cool and serious role in 2023&rsquo;s Fireworks of my Heart.

Now, Wei joins TUMI&rsquo;s family of esteemed Asian ambassadors that includes South Korean footballer Son Heungmin and actress Mun Kayoung. He makes his debut in the third and final chapter of the 19 Degree Lite &ldquo;Uncompromisingly Light&rdquo; campaign, which celebrates freedom of movement and those who live life constantly in motion.

Chapter 3: Uncompromisingly Light. 19 Degree Lite.

Directed by David Pun and shot by photographer GK, the campaign captures Wei&rsquo;s on-the-go lifestyle and how his ultra-lightweight 19 Degree Lite and versatile Alpha Bravo travel companions keep pace with his jetsetting rhythm.

&ldquo;It&rsquo;s an honour to join the TUMI family,&rdquo; Wei says of the appointment. &ldquo;I&rsquo;ve long admired the brand&rsquo;s dedication to timeless quality and purpose. Their collections are designed for real life, and they move with me wherever I go, whatever I do.&rdquo;

The campaign also features pieces from TUMI&rsquo;s Fall 2025 collection, which this season returns to the brand's creative heart in New York City. One highlight is the bold Poster Print (inspired by the scattered ads plastered across the city), splashed onto select Alpha, Alpha Bravo and Voyageur styles to merge gritty street culture with polished travel design. In the campaign visuals, Wei appears with the Alpha Double Expansion Travel Satchel in the eye-catching graphic.

Fall 2025 also boasts seasonal hues for the iconic 19 Degree luggage collection. 19 Degree Lite introduces the rich, earthy tones of Wine and Pavement, each echoing the foliage, stone paths and surrounding brownstones of Central Park. 19 Degree Polycarbonate, on the other hand, extends its palette of quiet elegance with Moon Rock. Check out these pieces below:

19 Degree Lite International 4-Wheeled Carry-On in Wine

19 Degree Lite International 4-Wheeled Carry-On in Pavement

19 Degree  Polycarbonate International 4-Wheeled Carry-On in Moon Rock

Alpha TUMI Brief Pack in Poster Print

Voyageur Halsey Backpack in Poster Print

Voyageur Just In Case Tote in Poster Print

Voyageur Adela Crossbody in Poster Print

Discover the TUMI Fall 2025 collection in stores and <a href="https://www.tumi.sg" target="_blank" rel="noopener">online</a> now.

Wei Daxun Joins TUMI as Asia-Pacific Brand Ambassador

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