Aaron Pierre and Ishaan Khatter are joined by SEVENTEEN&rsquo;s S.COUPS, tennis star Taylor Fritz, and model Amelia Gray in the latest campaign film.

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<a href="https://www.hommessingapore.com/style/boss-fashion-show-spring-summer-2025-collection-mew-suppasit-mfw" title="Mew Suppasit Walks the Runway at BOSS's Spring/Summer 2025 Show in Milan" target="_blank" rel="noopener">BOSS</a> unveils its Fall/Winter 2025 brand campaign with a bold spotlight on the &ldquo;Be&rdquo; of its empowering mantra &ldquo;<a href="https://www.hommessingapore.com/style/lee-min-ho-boss-fall-winter-2023-campaign-maluma-gigi-hadid-suki-waterhouse-celebrity-fashion" title="Lee Min-ho, Maluma and More Front BOSS' Star-studded Fall/Winter 2023 Campaign" target="_blank" rel="noopener">Be Your Own BOSS</a>&rdquo;. Fronting this new chapter, aptly titled &ldquo;Be the Next&rdquo;, are two rising stars: Aaron Pierre, the next DC superhero, and Ishaan Khatter who earned international acclaim for his role in Homebound. Cast for their drive, determination and vision, they bring a fresh energy and ambition to the campaign.<o:p></o:p>
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The two are joined by familiar <a href="https://www.hommessingapore.com/living/boss-parfums-changi-pop-up" title="Come Play at Boss' Pop-up the Next Time You&rsquo;re at the Airport" target="_blank" rel="noopener">BOSS</a> faces &ndash; <a href="https://www.hommessingapore.com/style/seventeen-s-coups-boss-global-brand-ambassador-fashion-celebrity-news" title="SEVENTEEN's S.Coups Is BOSS' New Brand Ambassador" target="_blank" rel="noopener">SEVENTEEN&rsquo;s S.COUPS</a>, tennis star Taylor Fritz, and model Amelia Gray &ndash; who continue their journeys with the brand while breaking boundaries in their field. Together, this stellar, diverse line-up embodies the spirit of those who define their own path and inspire others to do the same. The campaign film follows all five through a symbolic tunnel toward light, mirroring their inspiring paths and achievement. The reveal comes in portraits that feel personal and powerful at the same time, with each of them sporting BOSS Fall/Winter 2025 collection defined by an earthy palette and rich textures. Also spotted in the campaign are licensed products like BOSS Watches, Jewellery, and Eyewear. S.COUPS, Fritz, and Gray debut the season&rsquo;s latest optical and sunglasses frames, while Gray and Parker Van Noord flaunt the key watch and jewellery designs. <o:p></o:p>
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Images courtesy of BOSS

Visit <a href="https://www.hugoboss.com/sg/en/home" target="_blank" rel="noopener">hugoboss.com</a> to discover more.&nbsp;

BOSS Unveils Fall/Winter 2025 “Be the Next” Campaign

L'OFFICIEL HOMMES SINGAPORE — August 2025

L'OFFICIEL HOMMES SINGAPORE — June/July 2025

BOSS Unveils Fall/Winter 2025 “Be the Next” Campaign

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