The new campaign blends timeless elegance with an urban spirit shaped by cultural exchange.

For Fall 2025, Jimmy Choo takes menswear into a space where tradition collides with the unexpected. The house set its campaign in Japan, a backdrop that mirrors the collection&rsquo;s theme of cross-cultural dialogue. Shot by photographer Takay, the imagery channels both the raw energy of 1990s East London and the sharp codes of Japanese street style, a mix that redefines what formalwear and urban dressing can mean today.
&ldquo;There&rsquo;s no reason tradition has to feel traditional,&rdquo; says creative director Sandra Choi &mdash; a statement that sums up the season&rsquo;s point of view. Tailoring is stripped back, re-cut, and pushed forward, while volume and texture become the new language of refinement. Classics aren&rsquo;t discarded; they&rsquo;re reimagined. The result is a men&rsquo;s wardrobe that acknowledges heritage while choosing modernity as its driver.

The BUFF TASSEL LOAFER is the clearest expression of this idea, twisting the loafer into something bolder with a chunky sole, blunt toe, and leather fringe capped with metal tips. Available in polished box calf black and burnished moka nappa, it strikes a balance between presence and ease.
On the sportier end, the DIAMOND X II and DIAMOND MAXI sneakers lean into sculptural proportions. The former, finished in merlot nappa and suede with mineral accents embedded in the sole, takes luxury into casual territory. The latter, quilted in matte white leather, sharpens the line between athletic and formal.

Accessories continue the narrative with the BOX CAMERA BAG &mdash; compact, efficient, and cut with architectural clarity &mdash; and new DIAMOND HOBO and DIAMOND ZIP bags detailed with metallic rivets. The approach is functional but never anonymous, precision meeting impact.
Through this collection, Jimmy Choo reframes the codes of menswear with an assured step. London and Tokyo, past and present, elegance and street &mdash; they all meet here. And the man who wears it doesn&rsquo;t just follow time, he moves ahead of it.
The Fall 2025 collection is now available worldwide at jimmychoo.com and in select boutiques.

Jimmy Choo Men’s Fall 2025 Blends British Roots With Japanese Edge

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Jimmy Choo Men’s Fall 2025 Blends British Roots With Japanese Edge

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