At the F1 The Movie premiere in Times Square, IWC watches made a statement both on and off the screen. Here are the standout timepieces that turned heads on the red carpet.
Tissot, TAG Heuer and Seiko take a shine to this eco-friendly technology with their latest timepieces.
Combining ergonomic design and cutting-edge materials, this wristwatch is an icon of modern futurism.
The new designation denotes the the most accurate Spring Drive yet, with an annual deviation of just 20 seconds.
The square watch is here to stay
Aaron Taylor-Johnson joins Omega as its newest ambassador, celebrating the partnership in Switzerland while exploring the brand’s watchmaking legacy.
The British Industrial Designer brings his graphic touch to Ceramos, casting it in brilliant yellow gold.
The watch serves up a Bronze Gold case with plenty of attitude.
The making of the latest collab timepiece between the Swiss watchmaker and Japanese contemporary artist.
Inspired by Formula 1 engineering, the watch pairs lightweight titanium with bold Petronas green.
Drawing design inspirations from the Chinese zodiac in creating these stunning new timepieces.
New men’s timepieces for 2024—from classic steel stalwarts to models incorporating novel hues, such as navy and chocolate—push all the right buttons.
The iconic Swiss watchmaker and contemporary artist will seemingly redefine what it means to wear art on your wrist.
The leading South Korean actor and brand ambassador, Kim Soo Hyun, attended the launch of Ocean Star 39.
As the 2024 Games sweep into Paris, a dazzling array of luxurious wristwear graces the arms of elite athletes, from Shaun White's Omega to Shelly-Ann Fraser-Pryce's Richard Mille.
The luxury Swiss watchmaker organized an unforgettable night to celebrate its long-standing partnership with the prestigious sporting event.
The special edition Bulgari Aluminum x Gran Turismo chronographs seamlessly blend the virtual and real worlds.
The colourful collaboration brings seven new masters, including Matisse and Miró, onto the wrist.
A trip around the moon.
A new model joins Swatch’s Bioceramic Scuba Fifty Fathoms Collection.
